Take the
other
street.
There is no best route
for noticing.
Stella Metzler · Content Creator Junior
Wordswithcharacter.
Stories worth slowing down for.
An application for FORREST.
A little about me
A feel for words.
An eye for
the everyday.
I’m Stella. My work brings together editorial planning, hands-on content production and the care it takes to get a story ready for the world.
Based near Offenburg, Germany.
German native speaker. English C1.
Personal photograph from my own portfolio.
Created for this application
One thought.
Room to wander.
An original magazine draft, a social adaptation and an atelier story direction. Each has a different job to do.
Magazine draft · by Stella Metzler
The street
you usually
skip.
A small invitation to leave room for an ordinary walk to become something else.
You know the quickest way home. The crossing where the light changes slowly. The corner you cut. The stretch you barely look at.
Today, take the other street.
There may be nothing remarkable there. A closed shop. A crooked window. Someone watering a plant that has outgrown its pot. Stay with it for a moment. The point is not to find a hidden gem. It is to let a familiar place surprise you.
We spend so much of the day arriving. At a meeting, at a message, at the next thing. A walk can have a different shape. You can stop without calling it a break. Turn without calling it a detour. Come home with no better story than the light on a wall.
Try leaving one part of your next walk undecided. No route to complete. No distance to prove. Just a little time between where you are and where you need to be.
The quickest way will still be there tomorrow.
Instagram carousel concept · copy and layout study
The caption.
The quickest route can wait. Leave one corner of today’s walk undecided and see what catches your attention. What did you notice when you slowed down?
Product story concept
A bag
begins
with hands.
A short atelier story built around a real detail and the person who makes it.
For a product feature, I would begin with an interview in the atelier: a choice of material, a repeated gesture or a detail that takes longer than people expect. The first draft would connect that specific observation to the finished pack.
Proposed opening: Before a bag joins a walk, it spends time on a workbench. This is where a flat piece becomes something with shape, where the smallest decisions become the details you carry.
I would check the production sequence and material descriptions with the team, then pair the text with approved close-up photographs. Environmental claims would follow the evidence available for that specific product.
Writing direction for discussion. An atelier interview and product fact check would come before publication.
Independent application concepts. Brand context reviewed on FORREST’s website. These samples have not been commissioned or published by FORREST.
Editorial care
From a good idea
to a finished piece.
Find the detail.
I start with the question a reader would ask, then gather the product facts, observations and voices that can answer it.
Make the words work.
I shape the story for its channel, read it aloud and edit for clarity. A magazine piece needs room; a caption needs a clear point.
Bring it together.
I work with design and marketing on the relationship between copy and image, gather feedback in one place and check the final version before publication.
Professional background
Creative work.
Careful delivery.
My consulting background taught me to keep content clear, consistent and moving across teams. My own productions keep me close to the practical work of making it.
View my video portfolioSeptember 2022 to March 2026 · Consileon Business Consultancy
Consultant & Rollout Manager
Helped build and manage the Corporate Academy’s social media presence, including channel strategy, editorial planning, copywriting and community management.
Localized and published content in Adobe Experience Manager for a rollout across 21 markets and more than 700 dealer locations. Coordinated international stakeholders and worked on KPI dashboards, training and product information.
Stella Away
My own short-form portfolio productions: concept, filming, on-camera presentation and editing with CapCut and Canva.
Education & development
B.A. International Business Management, DHBW Lörrach. Certified Digital Marketing Professional, with additional qualifications in agile and traditional project management.
My cover letter
Dear David,
FORREST has a clear point of view: walking creates room to notice what a faster day can miss. I would like to help translate that perspective into well-researched stories, clear website copy and social content as your Content Creator Junior.
At Consileon Business Consultancy, I helped build and manage the Corporate Academy’s social media presence, including editorial planning, copywriting and community management. I also localized and published content in Adobe Experience Manager for a rollout across 21 international markets and more than 700 dealer locations. That work required careful coordination, consistent wording and reliable delivery across multiple stakeholders.
Alongside this professional experience, I create my own short-form videos through Stella Away. Developing the idea, filming and editing gives me a practical understanding of how words and images work together. My B.A. in International Business Management and Certified Digital Marketing Professional qualification support that combination of creative and structured work.
For this application, I prepared an original editorial concept around noticing more on an ordinary walk, with a short article, social adaptations and an approach to fact-checking product stories. It is a new sample, not a claim of previous work for FORREST.
I work in German and English and am based near Offenburg. I would enjoy collaborating with your marketing and design team to develop content that feels recognizably FORREST while meeting a clear editorial standard.
Best regards,
Stella Michelle Metzler